Inner Beauty

Vital Beauty Super Retinol topped the inner beauty category, creating a trend where consumer interest in 'ingestible retinol' was reflected in the award win. The concept of wellness that nourishes the skin from within has established itself as one axis of the beauty routine, announcing the full-fledged growth of the inner beauty category. The speed at which health functional foods featuring skin-effective ingredients such as retinol, collagen, and glutathione are entering the beauty award stage is accelerating.