Mask cleansers have completely established themselves as a category, solidifying the trend of consumers seeking both cleansing and skincare effects at the same time. Arancia, Hanul, and True of Beauty have firmly maintained their positions since the previous award. Makegarden maintained its status as a cleansing expert by taking 2 crowns in the cleansing oil and cleansing milk categories, and Bonajour took the top spot in the cleansing balm category, making a strong first impression. In the point remover category, Kiss Me recorded 7 consecutive wins, once again demonstrating its unparalleled position in the remover category. Mild, vegan, and enzyme-based cleansers were evenly positioned in the top ranks, showing that the cleansing category has also entered the era of ingredient competition.
#Exfoliating Care