TREND by GLOWPICK

The 'TREND by GLOWPICK' category comprehensively presents the 2025 Beauty Trends. The most popular products were selected based on 10 key trend keywords. In 2025, with the prolonged economic recession, cost-effective products that enabled savvy consumption were more popular than ever. Especially, a wide range of affordable yet high-quality products from Daiso gained immense consumer attention. Also, the launch of cooling care products to soothe heated skin due to rapid climate change, and sensorial products that visually and texturally satisfied consumers were on the rise. The hottest keyword of 2025 was 'Inner Glow'. PDRN, which was the 2024 trend keyword, came back even stronger as a PDRN booster. Consumers were drawn to products that could achieve an innate, lit-from-within glow. Inner glow base makeup was also widely loved. While inner glow was the focus for skin, 'Outer Glow' was the trend in makeup. Evolved color highlighters that delivered multi-dimensional luminosity, and glossy, bouncy lip glaze products gained popularity. Furthermore, the key chain trend permeated the beauty market, leading to the launch of cosmetics that could be used as accessories, delighting consumers. Meanwhile, the popularity of color correcting expanded to powders. Color correcting powders that seemed to apply a filter on the skin were introduced by various brands, showcasing the evolution of powders. Fragrance, which had established itself as a means of self-expression, also expanded to the hair category with the launch of diverse hair perfumes.