Hair

Now, hair care is like skincare. PDRN, which was commonly seen in skincare, has also appeared in hair care. Dr. Groot's Aqua PDRN Hair Line Booster Shot is the protagonist. After being selected as the first half 2025 Rookie, it ranked 3rd in this award, steadily growing. On the other hand, the performance of Japanese brands is noticeable in the treatment category. Tsubaki, which has been renewed, took the top spots in the no-wash treatment and hair mask/pack categories, and Fino followed, recording explosive reviews and ranking 2nd in the hair mask/pack category. As interest in hair and scalp care continues to increase, and new product launches are active in the hair category, it will be exciting to see what new feature-packed products will be released next year.