Cleansing

The popularity of multi-functional pack cleansers that can solve cleansing and care in one step is steadily increasing. The Hanul Young Mugwort Cleansing Adsorption Pack Foam, which first appeared in the market in 2024, has firmly established its position by winning the top spot for 3 consecutive years, and Arencia and Tove, which made their first appearance in this award, are closely chasing it. The momentum of Manegeongjeong, which won 6 crowns in the cleansing category alone, is still strong. In particular, the Pure Soy Bean Cleansing Milk released last summer quickly rose to the top spot. On the other hand, the emergence of new packaging is also noteworthy. The Dr. Elsia Cleansing Balm, a new concept of a shaving cleansing balm, received praise for its hygienic cleansing and jumped from 3rd place last year to 1st place. Cleansing, the starting point of skincare. Let's see what new products will be released next year.