Beauty Tools

In the beauty tools category, you can easily find products with affordable prices and excellent performance. Daiso, which won 8 crowns in the beauty tools category alone, and Fillimilli, which won 7 crowns, are representative examples. Particularly, the Daiso Powder Brush, which won the honor of being the 18th award after its first appearance at the awards, was once again buzzed about as the 'idol brush' and maintained its top spot. On the other hand, the performance of Tag, Daiso's exclusive brand, is also remarkable. It won 3 crowns in the brush category alone, expanding its foothold in the brush segment. Let's see if the activities of these affordable brands will continue in 2026 as well.