Contouring

The contouring category showcases the power of K-beauty. In the powder blush category, all top 3 spots were taken by K-beauty products, instead of long-standing foreign brands. The All Over Face Blush by Twoslashfor, launched by beauty creator Isabelle, was recognized for its product performance and confidently took the top spot, while Taeoan&der made a big leap to 2nd place in the first half Rookie category, and Twoan&e followed, demonstrating the strength of trendy yet high-performing K-beauty products. Even among the flood of new products, some award-winning products stand out. Etude's Shadow Shading has continued its winning streak, setting a record of 10 consecutive awards, and Hince's True Dimension Radiance Balm has maintained its 9-time consecutive win, showing their unwavering momentum. Let's look forward to the diverse color and texture developments in the expanding contouring category.