Skincare

The skincare category is the most competitive. Among them, brands that have firmly maintained their reputation stand out. Skinfood, CNP, and Esthe are the ones who achieved 5 wins in the skincare category alone. Skinfood quickly rose to the top spot with its Lemongrass Niacinamide 5 Pads launched this year, solidifying its position as a pad expert. CNP also made it to the essence categories of hydration, brightening, and anti-aging, showing its strength as an essence powerhouse, and Esthe also kept its position by appearing in the essence, lotion, and cream categories. Let's see if they can continue this reputation in 2026, or if another rising star will emerge.