In the Rookie category, 76 products that were launched in 2025 and gained high popularity in each category were selected. Products that were chosen by consumers immediately upon launch are worth noting.
#Hair
ROOTECA
Root Enhancing Ampoule Shampoo
ODID
Damage Care Recover Treatment
RE:NOIA
No Wash Ampoule Essence
solep
Hair Root Scalp Essence
