Hair

Let's pay attention to the no-wash treatment category, which is making its first presentation after the official category launch this year. The top three brands, Tsubaki, Healing Bird, and Anov, are all spray types, offering convenience as they can be treated just by spraying. Anov, which has won five awards in the hair category alone, has a remarkable presence. It is loved across the entire hair category, from shampoos to hair mists, demonstrating its position as a category leader. It remains to be seen if it will continue to be featured in the year-end results.