Sun Care

The sun care market has undergone significant changes. Despite being launched in the first half of this year, super rookies have emerged that quickly captured consumers' hearts! Notably, Laneige's UV Barrier Sun Cream, Innisfree's Vitamin C Tone-Up Sun Cream, and Tokobo's Sun Primer soared to the top immediately upon release. What caused such results? It reflects the current sun care trends! Of course, multifunctional sun care items that can be used refreshingly, like last year, continue to receive steady love. However, products that align with the hot keywords in the market, such as 'slow aging', 'moisture barrier', and 'foundation-free', are attracting even more consumer attention, leading to these impressive outcomes. With so many changes, let's look forward to what new developments will occur in the sun care category at the next annual awards.