TREND by GLOWPICK

The 'TREND by GLOWPICK' category defined 10 keywords for the 2024 Beauty Trends and selected the products that received the most love from consumers, regardless of category. The Pot-type Lip & Cheek that heated up 2024 the most. In particular, the Blur formula quickly spread through SNS virality and received a lot of love. Rather than following trends, the 'Pursuit of Beauty' trend emerged, centered on the MZ generation, and products that freely change the tone without relying on personal color, such as Tone Changer products, also captivated consumers. Also, as fashion brands actively launched beauty brands, products with not only excellent product performance but also able to be used as fashion ornaments were released in various ways. Meanwhile, the Slow Aging trend continued in the Skincare category. Products featuring ingredients such as Spicule, PDRN, and Peptides that cater to various consumer needs were released, and the launch of Pack Cleansers that can achieve two effects with one product was also active. Attaching collagen and ingesting retinol? Products that cross the boundary between cosmetics and inner beauty have been released in various ways. The trend of retinol cosmetics that emerged as a hot ingredient in 2023 has moved to inner beauty, with the emergence of ingestible retinol, and thick sheet collagen masks that emphasize immediate efficacy have also received a lot of love.