As men's interest in beauty has increased, the Men's Cosmetics category has been further divided into Skincare and Makeup segments for the announcement. In the Skincare segment, the Blithe Blue Hydrating Sun Cream, which was praised for its comfortable application and easy wash-off, took 1st place. In the Makeup segment, the Blithe Wake-Up Lip Balm, which brings vitality to the lips and has a natural color payoff, took 1st place, solidifying its position in the men's cosmetics category.
