Hair

In the hair category, pay attention to the new award categories. In the treatment category, the award categories have been expanded by distinguishing between wash and no-wash types, and the hair scaler category has held its first awards since its launch, making it more meaningful. In the hair treatment category, the Salon 10 Treatment, newly released this year by the well-known hair brand Mise-en-scène, won first place in this award after winning the Rookie award in the first half of the year, showcasing its brand power. In the no-wash treatment category, the Urban Tribe product, praised for capturing both freshness and convenience with its foam-type treatment, took the top spot. The first place in the hair scaler category is held by the Steam Base Tea Tree Scalp Water Scaler, which has not given up its first place since the category's launch, demonstrating its continued momentum. The hair category is expected to establish itself as a trendy category beyond everyday products.