Cleansing

In the second half of the year, it was still the Witch's Factory. After achieving five awards in the first half of the year, the Witch's Factory secured six awards in the final, firmly establishing itself as a cleansing powerhouse. They are receiving overall positive reviews by releasing a variety of cleansing products, and the story of their cleansing balm is particularly interesting. Starting as a Rookie, it ranked second in the first half of the year and achieved first place in this award, steadily climbing the ranks. Following closely behind is Jumi So, which is worth noting. Jumi So's salicylic acid foaming cleanser received positive reviews from those struggling with acne-prone skin due to its salicylic acid content, quickly taking first place. Additionally, the newly launched cleansing oil also won a Rookie award, making a strong impression as a new cleansing hotspot. The cleansing category is expected to evolve into a realm that addresses various skin concerns, beyond just simple cleansing, by 2025.