Beauty Tools

This year's trend in the beauty tools category is undoubtedly 'cost-effectiveness.' Daiso, loved by many beauty enthusiasts for its 'great value,' achieved a remarkable record of seven awards in the final, following four awards in the first half of the year. When new brands or products that can only be found at Daiso are released in the brush category, they quickly spread through social media, causing a rush to sell out, indicating that the cost-effectiveness trend continues. Moreover, the number of award categories for cost-effective products has increased significantly in just a few months, making their limitless growth speed another point to watch. However, not all beauty tools are included in this. In the sponge/puff category, Esprique, in the cotton pad category, Shirocot, and in the brush category, Picasso have proven their 'legacy power' by maintaining their throne again this year.