Contouring

The hottest category this year is the contouring section. In particular, multi-use products like lip and cheek items have flooded the market, delighting consumers. Notable examples include the Son & Park Color Balm, which caused a stock shortage as an alternative to Chanel, and the Bray Lip Slick, which gained popularity among MZs with its fashion-forward design. Also noteworthy are the debuting brands in the cream and liquid blush categories, such as Vidi Vici, Tony Moly, and Hince. Additionally, the highlighter trend peaked this year, leading to a flurry of new product launches. Glint and Offra, which have solidified their positions in the single highlighter category, received overwhelming votes in the pre-survey and made it to the awards, while Glimpse and Colorgram, which caught consumers' attention with their recent launches in the highlighter palette category, took the top two spots. Conversely, the enduring popularity of Too Cool for School's shading, which has been loved for 10 years since its launch, is remarkable. Since its first appearance at the awards in 2015, it has won a staggering 16 times, maintaining its position, and Clinique's Cheek Pop has also made its 17th appearance at the awards, refusing to give up its spot. It will be exciting to see what trends and fun products will be launched next year.