Cleansing

The strength of Witch's Factory, which has won 5 awards in the cleansing category alone, is impressive. Especially, Pure Cleansing Oil Deep Clean, launched at the end of last year, received overwhelming support from consumers for its powerful cleansing ability, taking 1st place upon its first appearance at the awards. Following that, Mquiri and The Face Shop also made their debut, which is also noteworthy. Meanwhile, products emphasizing low irritation and mildly acidic keywords continue to rank in various categories, confirming the steady popularity of 'gentle' products. As the trend of minimizing ingredients and steps continues in cleansing, it’s exciting to see what products will be released in the second half of the year.