The keyword that cannot be overlooked in the beauty trend of the first half of this year is 'Daiso.' Daiso and various cosmetic brands have collaborated to release inexpensive cosmetics in abundance, gaining much consumer interest and response, further accelerating the situation. In the contouring category, Daiso cosmetics are also making a mark. Reflecting this popularity, the multi-contour stick and blusher palette released by Tag ranked 2nd and 3rd in their respective categories, capturing both attractive pricing and product quality. Another point to note is the rise of rookies. The Nudes Mousse Care Cheek, which was released in the second half of last year and received much love, quickly secured 2nd place in the liquid blusher category, while Clio Air Blush Whip Blush has consistently been loved since its debut as a rookie in the 2023 final awards, demonstrating its strength by ranking 2nd in the cream/stick blusher category. The emergence of new faces was prominent in the first half of the awards. Let’s see if they can maintain their positions in the final awards.
