Eye Makeup

Following last year's final tally, Etude and Kiss Me have each secured 5 awards in the eye makeup category. Etude has consistently loved its mascara, and the Replay Collection Look At My Eyes, which revived previously discontinued items at the end of last year, has been re-released and received much love from consumers, making its way into the awards. Kiss Me's Heroine Make series has also made its mark in various categories, showcasing its steady seller status. Among these eye makeup powerhouses, newcomers like Novev Under Eye Master and TLC Blooming Aegyo Sal Liner are also worth noting. It’s worth watching whether they will receive consumer choices in the final tally.