Face Makeup

A little more detailed and radiant! In the face makeup category, which forms the basic foundation of all makeup, notable points include the return of pot-type cream foundations and the trend of correcting products that assist in precise tone correction. The Sam's Foundation Balm and Pot Concealer, which can cover fine blemishes and correct tones with three colors, have each secured 2 awards in the face makeup category, leading the trend of new base makeup. In the makeup base category, the trend of moist and natural skin expression has been noted, with all top 1-3 spots awarded to glow bases. In the tone-up base category, products that provide tone correction effects with colors like purple and blue have been awarded, with Jabin de Seoul and Amelie securing the top 1-2 spots, while the SNS buzz item Sezanne Base has newly appeared in the awards, allowing us to feel the trend of color correcting bases. As the face makeup category becomes more detailed and diverse, it’s worth looking forward to what surprises may arise in the second half of the awards.