TREND by GLOWPICK

The 'TREND by GLOWPICK' category defined 10 keywords for the 2023 beauty trends and selected the products that received the most love from consumers, regardless of category. The standout keyword for 2023 makeup was undoubtedly 'Cool Tone'. Brands rushed to launch cool-toned palettes, exciting the hearts of cool-toned beauty enthusiasts. Additionally, eye makeup trends moved beyond aegyo-sal (cute eye corner) and focused on making eyes appear larger with under-eye makeup. In skincare, 'Slow Aging' emerged as a new beauty trend, and ingredients like retinol, vitamins, and glutathione became popular and received much love from consumers. There was also an increased demand for multi-functional products, with items like lip serums appearing, as well as products offering diverse effects in a single item across various categories. The steady consumer demand for finding the perfect product for their needs has led to the emergence of various customized cosmetic brands that provide skin diagnosis-based products.