Nails are the best for a mood boost! While nail stickers, which can be used conveniently, have been popular in recent years, this year, 'Noni Cuticle' (a combination of 'No' and 'Manicure') has emerged as the new trend, causing a slight dip in nail product popularity. As the 'old money' look has become fashionable, consumers are seeking more nude and classic nail polishes. The standout brand in this category is Wake Make, which has dominated the nail polish, remover, and other nail categories, securing a quadruple crown. It remains to be seen whether the classic trend will continue in 2024 or if vibrant nails will make a comeback.
