As personal care rises as a beauty trend, consumers are becoming more meticulous in comparing and selecting hair products based on their scalp and hair conditions. Reflecting the characteristic of hair products that are not easily changed once settled, there were no major surprises compared to the award-winning products from the first half of the year. 2023 was a year where scalp care shampoos that address various scalp concerns became more popular and mainstream. This is evidenced by the products that won awards for the first time from 1st to 3rd place. One O Seven, Head & Shoulders, and Tresemmé are the main characters. Additionally, with the younger generation's increasing interest in hair loss, functional hair products that alleviate hair loss symptoms continue to show steady popularity. In particular, the Witch Factory Anti-Hair Loss Shampoo and Treatment have made their names in this year's awards, following last year's results and the first half of the year, securing a title for three consecutive awards. It might be worth keeping an eye on what hair care products will meet consumer needs next year.
