Lip Makeup

The key trends in 2023 lip makeup were all about maximum glossiness and minimum matteness! Dewy and plump lip expressions were the rage, with the emergence of melting balms, lip plumpers, and other products that added shine and volume. While prestige international brands dominated the glossy lipstick category in the first half of the year, domestic brands like Wake Make and Laka, which quickly launched trend-aligned products, received high praise and secured spots in the final rankings. Notably, Laka proved to be the new powerhouse in glossy lip products, winning triple crowns in the glossy lipstick, glossy/gel tint, and lip gloss categories. In the matte lip category, products with blurring effects and lightweight, dewy-finish formulas were well-received. With the fast-paced trends and frequent new product launches in the lip makeup segment, it will be exciting to see what new lip products captivate consumers next.