Face Makeup

Domestic products have stood out in the foundation category. Hera, which firmly holds the first place in the matte foundation category, along with Vanilla Co. and Giverny, which occupy the second and third places, showcase the strength of domestic brands. Notably, Vanilla Co. has recently renewed its Covericious line, establishing itself as a steady-selling product amid positive reviews. It is also impressive that it has secured seven awards solely in the face makeup category, including the cushion from the same line and the primer category. Meanwhile, Luna and The Saem have made notable strides in the concealer category. The face makeup category, where new products are released every year, is known for its unpredictability. However, there are still well-made products that maintain their positions until they are discontinued, suggesting that this category can continue to receive consistent love.