The Rookie category is a valuable one, as products can only be awarded once after their launch. 60 newly launched products in 2023 that gained high popularity in their respective categories were selected. We can look forward to the continued performance of these rookie products in the 2024 awards.
#Face Makeup
![Dew Wear Foundation [SPF50+/PA++++]](https://dn5hzapyfrpio.cloudfront.net/product/ce7/ce7ba250-4560-11ee-9474-cbdf785200a2.jpeg?w=188)
AMUSE
Dew Wear Foundation [SPF50+/PA++++]
4.13(53 reviews)
CLIO
Kill Cover High Glow Foundation
4.33(33 reviews)
MAC
Studio Radiance Serum Power Foundation
4.26(31 reviews)![Lilyfit Cica Stay Cushion [SPF40/PA++]](https://dn5hzapyfrpio.cloudfront.net/product/525/52537370-065d-11ee-a749-e326dbd868d6.jpeg?w=188)
HOLIKA HOLIKA
Lilyfit Cica Stay Cushion [SPF40/PA++]
4.54(78 reviews)![Second Skin Mesh Matte Cushion [SPF40/PA++]](https://dn5hzapyfrpio.cloudfront.net/product/cc9/cc9dd350-9b6a-11f1-b73a-b1cb998d17dc.jpeg?w=188)
hince
Second Skin Mesh Matte Cushion [SPF40/PA++]
4.26(155 reviews)
THE SEAM
Cover Perfection Triple Foundation Balm
4.22(32 reviews)#Face Makeup
#Face Makeup
#Face Makeup
