Bath & Body

Scentless vs. scented? In the Bath & Body category, consumer needs for scent are clearly revealed. In the body lotion and body cream categories, scentless products from brands like Illyun, Cetaphil, and Aestra are loved, while in the body oil and body mist categories, products that emphasize scent, such as Huxley, Body Fantasy, and Bodyholic, are favored. If you're looking for products for a smooth body this summer, pay attention to Tree Hut, Sabon, and Dear Door, which have made their first appearance in the body scrub category. With smooth application and the signature scents of each brand, they have received many consumer choices. Meanwhile, the On The Body Foot Wash series, which has gained much love as a viral item with its unique usage, has continued its dominance by taking the top 3 spots in the foot shampoo category for the second year in a row. As various products are being released in the Bath & Body category to meet consumer needs, it will be exciting to see what new products will be introduced in the next awards.