Beauty Tools

As a category that can be used semi-permanently, there were no major surprises in the award categories. The standout brand this time is Filimili. At this award, it won an impressive 16 awards across various categories, including brushes, puffs, and makeup accessories, showcasing its dominance in beauty tools. Meanwhile, in the sponge category, Skin Food's wedge puff, which has been loved since its first appearance in the 2015 awards, took 1st place, and in the eyelash curler category, both 1st and 2nd places were taken by Shiseido, solidifying its position. It will be interesting to see if Filimili's dominance, which has captured consumers' hearts with its cost-effectiveness, continues until the final awards.