Eye Makeup

In the eye makeup category, familiar brands such as Etude, Clio, and Kiss Me stand out. Etude swept the top ranks in curling mascara and ranked 1-3 in mascara fixers, while Clio took first place in both volume and long lash mascara categories. Kiss Me confirmed its popularity in the eye makeup sector by winning four awards, including eyeliner, eyebrow, and eyelash serum. In the eye palette category, which has seen the most active new product launches, all top 3 products were awarded for the first time. Notably, the Daisyke Shadow Palette Buttercream, characterized by its daily color and point pearl shadow, was released in the S/S season and received much love in the first half of the year. As familiar brands dominate the top ranks, it will be interesting to see if they can maintain their positions in the year-end awards.