With the liberation from the discomfort of masks, many brands have released new products in droves. Among the flood of new products, those that have firmly maintained their top positions stand out. The Jung Saem Mool Skin Nuder Cushion, which took first place in the glow cushion foundation category, and Hera Silky Stay Foundation, which has never relinquished its top spot in the matte foundation category since its release in 2022, are representative examples. Additionally, the competition in the concealer category, an essential item for achieving flawless skin, was fierce, with Luna, known for its concealers, making its mark in liquid, stick, and pot concealers, solidifying its position in the concealer category. As the foundation of makeup, the face makeup category will be closely watched to see if the award-winning products can maintain their positions in the second half of the year.
