A large number of products that effectively provide soothing, hydration, and anti-aging benefits have been released and gained popularity, leading to fierce competition among award candidates. Among them, Estra has won seven awards in the toner, lotion, essence, cream, and mist categories, dominating the skincare category. The Wellage Real Hyaluronic 100 Cream, which took first place in the moisturizing cream category shortly after its release earlier this year, is also noteworthy. How long will the dominance of Skin Food's carrot pads continue? With overwhelming reviews and survey votes, it has maintained its position in the toner pad category since its release in 2020, appearing in the awards for five consecutive times. Additionally, functional products for skin care, such as wrinkle improvement and whitening, which were hidden under masks, have gained attention, with brands like By Wishtrend, Mediolga, and Koi making their mark in the awards. As consumer needs diversify, the skincare category is actively launching new products. It will be interesting to see what changes will occur in the year-end awards.
