As the pandemic enters an endemic phase, the first half of 2023 saw fierce competition for new product launches. The Rookie category, which awards only one winner per category, has selected 45 products that achieved the highest popularity in their respective categories. Let's look forward to the impressive performance of these Rookie winners who have emerged from the intense competition.
#Sun Care
![Pantechaming Sunscreen [SPF50+/PA++++]](https://dn5hzapyfrpio.cloudfront.net/product/aeb/aeb14660-7859-11ee-98b5-3d1fae1037a0.jpeg?w=188)
manyo
Pantechaming Sunscreen [SPF50+/PA++++]
4.71(148 reviews)![UV Protector Multi Defense Fresh [SPF50+/PA++++]](https://dn5hzapyfrpio.cloudfront.net/product/637/6377fc90-9702-11ed-b7c9-6ff861de06bf.jpeg?w=188)
HERA
UV Protector Multi Defense Fresh [SPF50+/PA++++]
4.61(175 reviews)![Daily Defense Calming Sunscreen [SPF50+/PA++++]](https://dn5hzapyfrpio.cloudfront.net/product/aa6/aa6232d0-bbf4-11ed-834f-aff236c5e032.jpeg?w=188)
BEYOND
Daily Defense Calming Sunscreen [SPF50+/PA++++]
4.62(119 reviews)![Repairing Serum Capsule UV Protector [SPF50+/PA++++]](https://dn5hzapyfrpio.cloudfront.net/product/8be/8beeade0-c3b7-11ed-bd11-85612f5470b1.jpeg?w=188)
primera
Repairing Serum Capsule UV Protector [SPF50+/PA++++]
4.61(66 reviews)![Personal Tone-Up Sunscreen [SPF50+/PA++++]](https://dn5hzapyfrpio.cloudfront.net/product/899/899a1b00-960e-11ed-b9ad-2bb57c594a35.jpeg?w=188)
Dr. Banggiwon
Personal Tone-Up Sunscreen [SPF50+/PA++++]
4.09(185 reviews)![Multi Defense UV Shield Tone-Up [SPF50+/PA++++]](https://dn5hzapyfrpio.cloudfront.net/product/cde/cde96b20-d1f6-11ed-8969-9721b35d1657.jpeg?w=188)