Contouring

Since the mandatory outdoor mask wearing was lifted in May this year, it's time to makeover my contours that were hidden by the mask! Products that naturally enhance dimensionality have been steadily gaining popularity. In particular, in the shading category, Too Cool For School, which has been loved since its launch in 2014, has once again risen to the top spot with overwhelming review and vote counts, while Etude and Romand are closely following. The popularity of palettes has also continued in the blusher category. The DaisyC and I'm Mimi palettes, which can be blended according to skin tone, are the main characters! Additionally, the Puy Blusher Mellow has gained a reputation as a trendy brand among those in their 20s, having been selected as a rookie in 2021 and continuing to make its name known in the first half of the year as well as in the year-end results, proving its popularity. As expectations for the lifting of indoor mask mandates rise, I hope to see even more diverse products in the future.