The eye makeup sector has seen a significant increase in interest since the pandemic! With the continued wearing of masks, the popularity of eye makeup products, which can be the only visible feature, shows no signs of waning. This year, products with high fixation, such as mascara and fixers that help keep lashes from drooping due to moisture under the mask, have been particularly loved. The Clio Kill Lash Superproof Mascara, famous for its red cap, is a prime example. It has secured a solid fan base and has not relinquished its top award position since 2019. In the eye palette category, as individual preferences diversify, products that allow for various makeup styles based on skin tone and look concepts are being released in succession. All top 1-3 products have received love in both reviews and surveys, making their first award win noteworthy. Etude has achieved an impressive six awards in the eye makeup category, while Clio has also won four awards, showcasing the true essence of eye makeup brands. Let's keep an eye on whether the popularity of these two brands continues next year.
