Household Goods

Although COVID-19 has subsided, new masks continue to emerge. Products familiar to consumers through star marketing were also seen at this award. Rising stars like Airdays, praised for their comfortable fit, Mima, and Aer are the main characters. In the dental care category, brands like Dentiste and Luchipello have made their names, solidifying their positions. In the women's products category, organic and cotton products like Good Feeling and Rael, as well as mildly acidic feminine cleansers, stand out. Health has become one of the most important keywords, making it one of the categories where consumers are the most discerning in their product choices.