The standout keywords in the hair category are hair loss and scalp care! Products that not only alleviate hair loss symptoms but also care for the scalp, such as Laboh and Aromatica, are notable. In the conditioner and treatment categories, products that provide significant care effects, like Anov and Revigin, have made their names, and the continuation of the no-wash trend from last year with products from YTD and Healing Bird is also interesting. In the hair mist category, all top three spots were taken by global brand hair perfume products, once again highlighting consumers' high interest in fragrance.
