Bath & Body

The demand for fragrance has expanded to the bath & body category. In response, various brands have launched products featuring sensory scents to satisfy consumers. Huxley, which captured consumers' hearts with its fresh floral scent, is a representative example. With its Moroccan Gardener scent, it made its name in the hand cream and body oil categories, demonstrating its popularity. Additionally, in the hand sanitizer category, which has become essential since the COVID-19 outbreak, Tamburins, which transformed into a fragrance brand, took first place again this year, confirming consumers' continued interest in scents. On the other hand, the popularity of fragrance-free products like Illiyoon and Cetaphil, which have consistently made their names in the awards by focusing on moisturizing power, remains strong. If you choose moisturizing power but find the lack of scent disappointing, mixing body oils or body mists with your favorite scents can be a tip!