Face Makeup

Rather than heavy makeup, light and natural skin expression like bare skin is gaining strength. This is evidenced by the high popularity of not only foundations but also makeup bases. Newly launched Espoir and 3CE met consumer needs and took first place in their respective categories, while Hera, which received good reviews immediately after its launch, took first place in the matte foundation category and also in the matte cushion category, proving itself as a representative brand for bases. Additionally, with the continued wearing of masks, products that combine skincare functions with makeup have attracted attention. Clio's soothing cushion, which took first place in the glow cushion foundation category, is a prime example, receiving praise for its smooth and lightweight feel. Meanwhile, in the powder category, Makeup Forever achieved a double crown, and Luna took three crowns in the concealer category, showcasing the strength of long-loved brands. With both new and old products clashing, it is already intriguing to see which products will make the list in the year-end awards.