TREND by GLOWPICK

The 'TREND by GLOWPICK' category defines the top 10 beauty trends of the year and selects the most popular products across all categories as chosen by consumers. 2021 was still marked by the presence of COVID-19. Contactless beauty items like beauty balms and pads gained popularity as an alternative to unsanitary hand contact, and fragrance-focused products like hand creams and body washes became more popular as consumers sought to express their individuality through scent rather than makeup covered by masks. Meanwhile, makeup items regained attention with the 'with COVID' sentiment, and muted-tone products that allow for diverse makeup looks regardless of skin tone were particularly popular with consumers. Interest in skin health also emerged as a trend, with the MZ generation focusing on early anti-aging skincare, and ingestible as well as topical inner beauty products containing ingredients like probiotics and collagen becoming widely available.