In the men's cosmetics category, the Blithe Concealer was ranked 1st for the first time. Launched in five diverse shades, it boasts high coverage and adherence, earning the love of not only male but also female consumers. Ranking 2nd and 3rd were the IOPE All-in-One and Dashu Herbal Shampoo, which had also been recognized earlier in the year, demonstrating their consistent popularity.