Devices

In the device category, Dyson's dominance continues. Following the 2020 results, the Dyson Supersonic Hair Dryer and Airwrap Styler Complete took the top positions in the hair dryer and curling iron categories respectively, while the Airwrap Styler Volume & Shape placed 3rd in the curling iron category. Dyson reviews were largely positive, with consumers willing to pay the relatively high price due to the superior performance, reflecting the sentiment that good device performance is worth the cost. Babyliss also established itself as a trusted hair device brand, winning a total of 3 awards in the flat iron and curling iron categories.