Fragrance

Due to the prolonged wearing of masks, perhaps people felt they could not express their individuality through makeup? The desire to express one's individuality through fragrance and the popularity of small luxury items led to an increased interest in fragrances like never before. In particular, gender-neutral scents gained significant popularity, with Dolce & Gabbana Beauty's Light Blue Eau de Toilette reclaiming the top spot in the women's perfume category after a long time, proving that trend. In the men's perfume category, Ferrari maintained its first place for the eighth time. In the unisex perfume category, Diptyque topped the list again in the first half of the year, followed by popular emotional items like Aesop and Jo Malone. The interest in air fresheners also increased as the need to find one's own scent in everyday spaces rose, with many easily accessible products standing out, and Roundaround secured its position as a leading brand by winning two awards in the diffuser category.