Household Goods

Due to the ongoing impact of COVID-19, KF94 masks have consistently been popular. Brands like Mima and Aer have implemented various marketing strategies to increase consumer engagement, earning spots in awards. These masks are relatively expensive compared to others, yet they maintain a high level of consumer satisfaction and consistently rank at the top. It can be noted that many consumers prioritize product quality over cost-effectiveness, especially when it comes to health. In today's context, where health has become the most important keyword, organic products like Rael, Good Feeling, and Tempo in the sanitary pad category, as well as low-acid products from Basol, Missha, and Illiyoon in the feminine hygiene category, are also noteworthy. In the dental care sector, brands specializing in oral care like Dentiste, Oral-B, and Garglin continue to show strength, but it is notable that small and medium-sized enterprises like Wangta and Saenghwal Dogam have also made their mark. It will be interesting to see if these small brands can compete successfully against established oral care brands.