Bath & Body

As the time spent at home increased, the usage of bath & body care products surged in popularity. It has become a healing routine for oneself, not just a matter of washing and applying, leading to a diverse range of products being launched, including moisturizing care products and those that express personal preferences through fragrance! Leading body care brands like Illiyoon, Derma B, and Happy Bath maintained their strong presence by appearing in two or more categories in the first half of the year. Additionally, the newly launched Aritaum Body Lotion gained popularity with its subtle floral scent, achieving its first award, while the keyword for body mist was acne care, with Panel's Cica Manu mildly acidic body mist quickly taking the top spot. In the hand care category, emotional items from brands like Huxley, Tamburins, and Aesop proved the trend of value-for-money consumption. In the body soap category, which has gained attention due to zero waste influence, Dove Beauty Bar, which combines cost-effectiveness, accessibility, and product efficacy, took the first place.