Sun Care

The popularity of sun creams with various functions beyond simple UV protection stands out. In particular, the competition among tone-up sun creams, which have established themselves as alternatives to foundation during the COVID-19 pandemic, was fierce, with the top spot going to the Aware Skin Breathing Tone-Up Sun Cream, which gained positive reviews immediately upon its release this year. The trend of tone-up functionality was also prominent in other sun care categories, as seen with Innisfree's No Sebum Sun Cream ranking first and both the first and second place in Sun Cushion being products with added tone-up features, confirming the demand. As consumers increasingly seek to skip foundations and other base products, the popularity of sun care products that include tone-up features is expected to continue to rise.