Cleansing

The cleansing category, which had been flowing quietly without major changes, was different this year. While the established cleansing award winners still dominate, there is a clear movement to ride the trend with new products. In the cleansing foam category, both the 2nd and 3rd place products were either newly launched or renewed this year, quickly rising to prominence and earning awards. This competition was also felt in the cleansing oil category. The Skin1004 Madagascar Centella Light Cleansing Oil, which won its first award, emerged in 1st place, signaling the start of new competition, while the Apieu Pore Master Minji Cleansing Oil, which has shown its strength after being launched this year, stood out by winning consecutively in the first half of the year. The steady rise of Primera Facial Mild Peeling, which has not missed an award since 2015, is also remarkable. Let's keep an eye on the newly announced cleansing bar award winner as part of the category renewal.