Beauty Tool

In the beauty tools category, many consumer-favorite products that excel in cost-effectiveness, accessibility, and quality have won awards. Among them, the representative brand Philimilli has secured nine awards across various categories including foundation, powder, eyeshadow, eyeliner brushes, and puffs, solidifying its position in the beauty tools sector. Following closely is Picasso, renowned for its luxury brushes, which won three awards with the FB17 foundation brush, 108 blusher brush, and 207A eyeshadow brush, while Daiso, known for its cost-effectiveness, also won three awards with its high-end powder brush, gel brush, and eyebrow razor, confirming the needs of the MZ generation seeking both value for money and quality. Notably, the Javin de Seoul Select for My Cushion Puff, released this year, has rapidly risen to first place in the puff category by offering eight different types of puffs, each with its own unique characteristics for various sizes and purposes.