Face Makeup

In the face makeup category, many products that are matte on the outside and moist on the inside have won awards. This year, Etude Double Lasting Cushion Matte, Missha Glow Cushion Light, Espoir Pro Tailor Be Glow Cushion All New, and the newly renewed Hera Black Cushion have made their mark in the cushion foundation category. Estée Lauder took first place in both the matte foundation and glow foundation categories, while Makeup Forever topped the loose powder and pressed powder categories, showcasing their dominance in the base makeup industry. This year, especially with the trend of not perfectly covering flaws but rather refining the natural skin tone, tone-up bases have been favored by many consumers, with Espoir Water Splash Tone-Up Cushion, VDL Color Correcting Primer, and Giverny Tightening Tone-Dation sequentially making their names in the tone-up base category, proving their popularity. With the rapidly changing beauty trends each year, it would be exciting to see what formulations of face makeup products will be loved next year.