In the Rookie category, 80 products that were launched in 2021 and achieved the highest popularity in each category were selected. Skincare products that reflected consumer needs for early anti-aging and skin soothing, such as biome, mild acidity, and elasticity, were heavily included, and makeup products that reflected the maskproof and foundation-free trends were also included. As we enter the era of living with COVID-19, let's see if the products that won the Rookie award this year can continue to maintain steady popularity next year.
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